
An idea was born…by accident. Pamela Thomas, designer and creator of EllaBelle
Creations, knew that she had discovered something special when everyone
from her seven-year-old neighbor to the teenager at her local coffee house
to her sixty-something mother wanted one of her belts.
After
earning an MBA and working many years as a market research consultant,
Pamela decided to stay at home with her three young children. She was
always looking for an opportunity to put her solid business skills to
use. In December 2005, a chance encounter with a ribbon belt provided
that opportunity.
“I loved that these belts could be as funky, preppy, or bohemian as
the wearer,” Pamela recalls. “I thought that they would make really
cool holiday gifts for my family and friends. So I dusted off my sewing
machine and created custom-made presents. The compliments I received
(and the orders that followed) gave me the confidence that I was on
the right track.” The requests flooded in after Pamela’s first trunk
show…and EllaBelle Creations was launched, named for her daughter.
Given her background in market research, Pamela knows how important
it is to listen to what the buyer wants. In fact, many of her
best ideas are inspired by customers. People love that there are
so many different styles to choose from based on their mood, the season,
or their outfit. “I have known customers who have actually gone out
and purchased an outfit to match their belt,” she says. “I was also
surprised at how many people buy our belts as gifts – they love being
able to pick out something special for their teacher, babysitter or
best girlfriend.”
We hope you enjoy your visit to EllaBelle Creations – and we look forward
to helping you pick out the perfect belt!
Got
an idea for an EllaBelle creation? Share it with us HERE.
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